A lost mushroom picker was found in the woods after rescuers spotted the glow of his iPod. I can see the commercial now: An adventurous man is hiking through the thick, thorny Oregon brush in search of the perfect mushroom. He is listening to U2's "I Still Haven't Found What I'm Looking For" only to really lose his way. He looks at his map for help but to no prevail. Then our trusty hero realizes that his iPod will show him the way. "iPod: Portable Media Player, Portable First Aid Kit."